Joined by Bretman Rock and an unexpected cast of cultural voices, the campaign launches an invitation for people everywhere to discover, share and spread joy.
NEW YORK, Aug. 11, 2026 /PRNewswire/ -- What if joy wasn't something to chase, but something already present in the everyday small moments, waiting to be found? At a time when consumers are constantly scrolling past everyday moments, Kate Spade reminds us that joy isn't something you manufacture – it's something to notice. This fall, Kate Spade New York invites the world to look closer and celebrate the small discoveries that spark something beautiful every day. In the new campaign, Kate Spade New York transforms New York City into a playful game of hide-and-seek where delight reveals itself in unexpected places, and makes the debut of two-time Grammy-winning artist, Tyla, as the brand's new global ambassador.
"We often think joy has to come from something extraordinary, when in reality it's usually present in moments we almost miss," said Eva Erdmann, CEO and Brand President, Kate Spade New York. "This campaign is a reminder to look closer, be a little more curious, and share those joyful moments with others. That's what Spark Something Beautiful has always been about."
Kate Spade New York Brings People Together from Different Corners of Culture, Who Each Embody a Different Expression of Joy
In addition to starring Kate Spade Global Ambassador, Tyla, who recently debuted her new sophomore album A*POP, the campaign also brings people together from many corners of culture. Together their voices share today's cultural conversation – from music and fashion, to comedy, food and beauty – the campaign celebrates the many different ways joy shows up in everyday life. Each talent represents a distinct perspective, reinforcing that there's no single way to experience, or share joy.
A Citywide Search for Joy
Directed by Rupert Sanders, the hero film transforms a simple game of hide-and-seek into an imaginative journey through New York City. Hidden surprises emerge around every corner, rewarding curiosity and inviting viewers to watch again to uncover new details. What begins as one small moment of laughter grows into a city-wide movement, proving that joy becomes even more beautiful when it's shared.
"Joining the Kate Spade New York family has been a pleasure. We loved creating this campaign together, it was exciting and joyful," said Tyla.
"Joy hiding in plain sight? That's basically my whole personality," said Bretman Rock. "I show up, I'm confident and bold, I've got my chickens—and it works. To me that's the campaign in a nutshell: you don't have to look far for something to smile about, it's usually right in front of you. I love that Kate Spade is encouraging people to be open to finding the joy that surrounds them. So next time when you're feeling down, maybe get up in a tree with your chicken? Period."
The Duo Mini Shoulder Bag Takes Center Stage
At the center of the campaign and the hide-and-seek adventure is the Duo Mini shoulder bag. Designed with Kate Spade New York's signature blend of optimism, versatility and playful sophistication, the silhouette becomes both the catalyst for discovery and a symbol of curiosity throughout the film. Duo Mini featured in the film is now available in seasonal colorways including Beet, Laurel Leaf, Smokey Petal, Driftwood, Hot Fudge, Pomegranate, Giraffe Haircalf and Hot Fudge Metallic in Kate Spade New York stores and online.
Beyond the hero film, the fall global campaign comes to life through social storytelling, creator collaborations, immersive experiences and interactive digital moments that invite audiences everywhere to join the search for joy. For more information, visit KateSpade.com and visit KateSpade.com.
Campaign Images & Video:
Key Visual Images: HERE
Kate Spade New York Fall 2026 Campaign Video: HERE
Credits:
Director: Rupert Sanders
Photographer: Grant James
BTS Photographer: Marcus Gustaffson
Creative Agency: Marcel
Production House: Wanda
Vayner Media: Social Content Capture
SHO+CO and UTA: Talent and Influencer Management
Public Relations: Alison Brod Marketing + Communications
Music: Aaron Frazer - "Payback"
Tyla Credits:
Stylist: Katie Qian
Hair: Curt Cobain
Makeup: Saba Khan
Nails: Coca Michelle
Bretman Rock:
Stylist: Brian Meller
Hair: Angel Gonzales
Makeup: Nadia Tayeh
Hero Campaign Film:
Stylist: Angelina Vitto
Hair: Katy Mc Clintock
Makeup: Jenni Clark Keyes
Photo Credits:
Tyla x Kate Spade New York Fall 2026 Global Campaign
Bretman Rock x Kate Spade New York Fall 2026 Global Campaign
Dylan Kevitch x Kate Spade New York Fall 2026 Global Campaign
kate spade new york Fall 2026 lookbook:
ON MODEL: HERE
About Kate Spade New York:
Since 1993, Kate Spade New York has believed that style is a language of optimism, with the power to spark joy that spreads. Today, we're creating a world that feels uplifting, where luxury and warmth coexist. Our handbags, clothes, shoes, jewelry and more are classics with a twist, balancing craft with a playful spirit through thoughtful function, intentional color, and unexpected details—they're pieces made to live with easily and love endlessly. In everything we create, we ignite a spark, turning the everyday into something more beautiful. Kate Spade New York is part of the Tapestry house of brands.
Media Contacts:
Alison Brod Marketing + Communications
Katespade@abmc-us.com
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Im Streit um die Behandlung sogenannter Heavy User im Mobilfunk hat das nordrhein-westfälische Oberverwaltungsgericht (OVG) die Bundesnetzagentur vorläufig in die Schranken gewiesen. Die Bonner Aufsichtsbehörde hatte einem bundesweit tätigen Mobilfunkanbieter untersagt, Kunden mit unbegrenztem oder sehr großem Datenvolumen bei überlasteten Funkzellen mit geringerer Priorität zu bedienen. Diese Form der sogenannten Depriorisierung darf nach der einstweiligen OVG-Entscheidung vorerst weiter angewendet werden. Der Beschluss im Eilverfahren ist nicht anfechtbar.
Nach Auffassung des 13. Senats ist derzeit offen, ob die entsprechende Vertragsklausel des Anbieters mit europäischem Recht vereinbar ist. Im Kern geht es um die Frage, ob eine nachrangige Behandlung von Vielnutzern eine nicht gerechtfertigte Ungleichbehandlung von Kunden darstellt. Bevor in der Hauptsache entschieden wird, will das OVG Münster den Europäischen Gerichtshof (EuGH) um eine Vorabentscheidung bitten. Damit wird der Konflikt um Datenpriorisierung und Netzmanagement auf die europäische Ebene verlagert.
Gegenstand des Verfahrens ist insbesondere, ob der Datentransport datenintensiver Anwendungen wie hochauflösendem Videostreaming während einer Netzüberlastung eingeschränkt oder verlangsamt werden darf. Der betroffene Mobilfunkanbieter sieht dies in seinen Allgemeinen Geschäftsbedingungen vor, um Kapazitäten in ausgelasteten Funkzellen zu steuern. Die Bundesnetzagentur hatte angeordnet, dass diese Klausel nicht umgesetzt werden darf und damit faktisch einen Riegel vor entsprechende Maßnahmen gegen Heavy User geschoben.
In der Vorinstanz hatte sich die Bundesnetzagentur noch durchgesetzt: Das Verwaltungsgericht Köln hatte die Position der Behörde bestätigt. Das OVG änderte diese Entscheidung nun (Az. 13 B 1232/25) und gab dem Anbieter im Eilverfahren Recht. Mit der geplanten Vorlage an den EuGH dürfte der Fall Signalwirkung für die Auslegung europäischer Vorgaben zur Gleichbehandlung von Internetverkehr und zu den Spielräumen der Netzbetreiber beim Umgang mit stark belasteten Mobilfunkzellen entfalten.
